Quick Website Revamping and Redesigning Services
Why to redesign a website?
Change is the only constant. Yes we have heard this line multiple times. But when that change comes with a substantial cost one might hesitate to do so. But in the current technical scenario where new technologies are emerging every month, one might call this cost as an investment which will give substantial returns in the near future. Find below the 8 essential reasons to understand the requirement of redesigning.
1. To facelift the current website and change the outdated look :
When you developed your website, I am sure you must have used the latest cutting edge technical tools. But the web world is changing too fast. Out of date look and data will make an impression on the visitor that you are not currently in the business i.e. maybe you have closed down. So they might as well not send the enquiries which they might be having in their minds. In today’s situation, a website’s lifespan is typically 2 years. It becomes vital to revamp it completely after this period. You need to add/ update information and make it up to the mark to gain attention of new customers.
2. To attract more visitors to your website :
Your website might be beautifully designed but if it is not attracting enough traffic, not generating the expected amount of enquiries then it is just all sizzle and no steak. Redesign permits you to build your website with Search Engines in mind and to imply relevant SEO techniques. Search Engine Optimization techniques would help you in pulling more and relevant visitors to your website which could be turned into potential customers.
3. New fresh look and feel :
Website becomes the identity of the company. When you tell someone I work with xyz company the first thing that person will do is to check the company website. It has taken the place of a virtual office. The website would indicate how that company is from inside, will inform about the team, the products and services. So by visiting a company website one might get a feel of visiting that company itself. For an employee of the company, a company website will represent the quality of his work. So he would want that to be fresh, alive and renovated. Most of us have experienced that revamping a website generates new zeal and enthusiasm in staff members as well.
4. Change of business or addition of important product services/ change of focus :
If you have added a new product or service to your portfolio or if you want to highlight certain products then do revamp your website without any delay and project the newly added service/ product in a better way.
5. To make your website mobile friendly aka responsive :
Mobile is any time more handy, easily available and accessible than laptops and personal computers. With the arrival of the smart phone age, it is preferred for quick search on internet / download. Now Smart phone is no more a status symbol but it is a must for every person. Meaning at least 80% of your potential customers will be checking your website on mobile phones. Irrespective of the small screen size they will prefer to do so as it will save their time and would satisfy their need quickly. Therefore it is essential that it has simple and easy navigation, it must be light and quick to download and should be able to share all the data and contact us/ request a quote forms with ease. A responsive web design (RWD) has become a need of the hour without any doubt.
6. For better user experience :
If your website is fluid and a user finds the required information without too much time, it will definitely give pleasure to the user and he would be interested in sending you his queries. The basic aim of any business is to attract more customers and generate revenue by satisfying the customer requirements. If your website offers good user experience you have hit the nail on the head.
7. To update your website using a CMS :
It is essential to update the content on the website regularly. It is necessary to talk about the current trends, analysing the latest technological advances. If your website is not editable using a content management system then it is missing a lot. One cannot update the text and images frequently and will have to depend a lot on the designer/ developer for any slight modifications. Web Content Management systems give a free hand to marketing teams for updating product/services related info. Now-a-days, digital marketers would need this feature to update blogs, images, modify the content etc.
8. Content is most important and all search engines like Google, Bing, Yahoo etc. are giving more and more importance to it. A website having rich and useful content coupled with good navigation will get a higher rank. Basically today content is not just a king but a secret weapon in your armoury.
When you have limitation of time and resources, even a few changes can go a long way. Little modifications and changes will save your time plus you will get ample of time to prepare your content and add appropriate images. So let us get started with quick website revamping and redesigning services.
