Prelaunch marketing techniques for your mobile app

By: Gadre Infotech On: January 16, 2017 In: Website Blogs Comments: 0

Prelaunch Marketing Techniques For Your Mobile App

In case of films we have seen people promoting it through newspapers, TV channels, radio and flex advertisements. They use different marketing gimmicks to generate curiosity among the people. Same applies for any product and is apt in the case of mobile apps too. If people gain some knowledge regarding the utility of the mobile app in advance, they themselves will start spreading a word about your app.

So the real question is
How to get attention towards your mobile app??
There are already hundreds of new apps getting released every day and the competition is getting tougher and tougher daily. It is necessary to create a buzz about the app prior to its launch in order to attract more and more people towards it.

Following are the Prelaunch Marketing Techniques:

Create a simple website

It could be a microsite which will give information of the app, its functionality, its features etc. It should include a video giving an overview of the app. There are ready made themes available which will help you in creating a landing page quickly.

Newsletter subscription list

Make sure that your landing page of the app website has a newsletter subscription list. Signup for our weekly/monthly newsletter option on the landing page would be a good option. This will enable you to establish contact with the visitors/curious users.

Join different app forums.

Share your company name and app information. Share a beta version of your app. Ask people for a review. Take all sorts of positive and negative feedback and provide upgrades and revisions of the software.

Effective Print Media techniques

Print media still has a lot of power. Though people read news articles on mobile phones, they do subscribe to a print copy everyday and without fail glance through it before leaving for their workplace. Contact journalists personally and talk to them about sharing the news of your app.

You may check out Track32 demo video here.

Leverage your network

Connect with your target audience during prelaunch. Use all possible mediums for spreading the word. We had one educational language learning app targeted at school goers. We ran a two day campaign where we used all the available contacts to the fullest. It gave us wonderful results.

Check Learn Hindi app here.

Prepare an app demo video

Visuals attract more attention and people prefer a visual media as they are more relaxed while watching it as compared to reading text. They can get knowledge, stay updated or entertained (just think of various T.V. channels and count the amount of time you are glued to it). If there is a brief and crisp video about your app, it will surely generate inquisitiveness amongst visitors; they might watch it again and again and eventually will start sharing it on their own.

Strong focus on the target consumers

Who would be the possible consumers/users of this mobile app? What age group should be targeted? One must consider these questions important while working on prelaunch marketing techniques. There is a need of rigorous market research. Most of the companies carry it out during the project initiation phase in order to include different features in it. Same details could be referred while preparing this marketing strategy.

Generate strong and rich content

Through press releases, app website, separate mobile application page on the company website, blog posts, email write up for the email marketing campaigns.

Optimize your Google Play Store app page content

Since the last few years we all have worked very hard on search engine optimization techniques in order to rank our websites at higher places with major search engines. With millions of websites, SEO is a must have for the companies. Now same is the case with millions of mobile apps present in various stores. In order to attract more users towards your app and convert them into effective downloads one must use the right keywords in the app title as well as app description.

Do mention app download links

On the app website or the landing page /microsite of the mobile app and the other content which your share on social media please provide links and opportunities for instant app download.

These techniques, when followed sincerely should create awareness about your app prior to its official launch. But please remember the benefits of these techniques would be long term depending on the quality and the need of your mobile app.

The bottom line is, a good marketing strategy would help your app to receive quick downloads but to maintain the same rate it really needs to be a handy and useful app.


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